Following the successful modernisation of the website for HanseMerkur Reiseversicherung, the corporate website for the HanseMerkur Group has now also been updated to make the most of the latest technological advances. Thanks to the new web presence, the company can now prepare its own material optimally for customers and partners. All of this content is now presented in a uniform and streamlined layout while also being stored centrally in a single system. The entire internet platform has been built using version 10 of the CoreMedia CMS. This offers HanseMerkur several decisive advantages, since its internal editing staff can now maintain content centrally for all external touchpoints and update the web presence at the touch of a button.
One aim of the modernisation project was to improve personalised services and strengthen customer retention. As a result, the correct contact details from a pool of over 700 partner agencies are now shown online for every end customer. Many questions can already be handled by the website itself, which now hosts almost 18,000 separate pieces of content. For enquiries relating to insurance products, HanseMerkur has deployed the Monday Webforms form manager. Thanks to the use of rule-based simplifications in the forms, customers need only answer a few key questions to identify the right product. This saves time while also improving form completion rates.
Another very topical feature of this project: it was completed with the entire team working remotely. The previous online presence was left up and running for the interim while editing staff worked at home on content for the new version. Simultaneously, Monday Consulting and HanseMerkur’s IT department worked together—but from separate locations—to implement the new technical platform. While challenging, the end result was a complete success: the migration to version 10 of the CoreMedia CMS went smoothly and the project was completed as scheduled.
“The new HanseMerkur website at hansemerkur.de meets the high standards of both our customers and our partners. This impressive platform was realised as part of our long-standing partnership with Monday Consulting, who provided us with first-class support throughout the process of implementation and adaptation to our requirements. The new site not only meets all of our present-day needs but also offers us flexible options for the development and internal management of our business model in the future.”
Marina Jakubowski, Projektleiterin bei der HanseMerkur